Printer manufacturers often get a bad rap for selling their printers dirt cheap while keeping the ink cartridges sky high. Not so with Lexmark's new loyalty program.
Lexmark is one of the largest sellers of consumer inkjet printers and all-in-one multifunction printers. They have also been criticized (as have many inkjet manufacturers) for selling their printers very cheap while charging a lot of money for replacement inkjet cartridges. This problem is often compounded by the fact that many printers come with color inkjet cartridges that combine all three colors into one unit. When one color runs dry the entire cartridge has to be replaced.
Lexmark has apparently taken some of the complaints to heart by starting an online customer loyalty program for those that purchase authentic Lexmark ink cartridges and then return them to the company when they are empty.
From the Lexmark press release:
The program is simple: customers buy five ink cartridges from Lexmarkstore.com within a 12-month period, and they get one ink cartridge free. In addition, after they return five empty Lexmark ink cartridges to Lexmark within a 12-month period, they can get a second ink cartridge free. Therefore, customers are eligible for two free cartridges for every five bought online and returned to Lexmark.
This deal excludes the Lexmark No. 2 and No. 3 cartridges.
For more information and to read the reasoning behind the Lexmark decision you can read the complete press release at their web site.
